Mission & VisionOur mission is to help you achieve the financial freedom to live the life you envision for yourself and help others do the same in the process. As part of our mission we actively seek to work with financially marginalized communities who historically have low access to the same resources as more affluent sectors of society. That is our singular mission: We want to help as many people as possible and especially those who have not had access to financial security reach and sustain all the benefits of being financially stable and secure. We have an internal mission as a Latino owned and operated company to serve Latino communities and in particular single mothers struggling to make ends meet. We have a company goal of lifting 1,000 single mothers out of poverty permanently within our first two years of business.PhilosophyOur singular philosophy is that it is time to fundamentally transform the concept of personal finances from a scarcity model into a community model. When we share and we work together we all rise together. We believe that financial freedom facilitates true wealth, and true wealth is found in the time we share with others, the experiences we have, the things we learn, the things we love to do and how we help others realize those same qualities of life. We believe that the money model has been broken for a very long time and that it serves an outdated world. We believe that people have moved on and want a new reality, where quality of life is not defined solely by material things, where consumption is not the goal but rather interaction is, interaction with others, with the world, with our planet, with creating a better world and enjoying that experience in the process. We believe that the financial markets, tools and instruments out there are viable ways to craft the life we dream of, but the online technology specifically around those financial instruments is totally outdated and under-serving a tremendous opportunity to transform people's lives for the better. We believe that the bro-culture of the financial markets and the financial mumbo-jumbo land it presents needs a serious upgrade. It's not that complicated. It's not that difficult, and it needs to be a lot more inclusive. Bottom line, we believe that a new way of viewing money and how to earn it on your own terms is long overdue, and we believe we are creating the community in which to do that. Our "Why?"Because: people want more out of their lives then what the industrial work model provides. It's that simple. We have evolved!In 2020 alone 10 million people signed up for trading accounts, the single largest leap in new accounts ever by far (source: DailyFX). The Financial Times called it the "rise of the retail trading army", following that up with "forcing mainstream investors to take note". There are countless reports (Bloomberg, Reuters etc) of "retail trader fatigue" since 2020. The truth is that trading is very hard, and while there are many online tools, none help novice traders get through the early and very tough learning phases. It's sink or swim, and most people simply get out of the pool.Between 2019 and 2021, the number of people primarily working from home tripled from 5.7% (roughly 9 million people) to 17.9% (27.6 million people), according to a 2021 American Community Survey (ACS) 1-year estimate released by the U.S. Census Bureau. The problem is corporate America wants their offices filled back up with workers, but few people really want to return to cubicle land. For Gen Z and Millennials the #1 most desired lifestyle is a balance between life and work in the form of freedom and flexibility (source: Wall St. Journal). Millennials will comprise 75% of the workforce by 2025. And Gen Z is right on their heels (source: Fortune). Terms like "quiet quitting" have emerged on the employment landscape. People today seek a quality of life and work balance that emphasises meaningful and purposeful experiences over material possessions, and a schedule that they define, on their terms, in the setting in which they choose to live. The problem is that this desire is coming into direct conflict with the world that employers want back, where the reward structure is defined by capital and possessions and is not time and experience based. The world has shifted, partly due to the tough COVID years and partly due to the realization that old models for work are simply changing. There are several generations out there who want something very different than what generations before them wanted or even knew that they could have. We now live in the era of "life by design". People today want a life that matters, that has purpose, that positively affects others. And they want a community in which to do that. Sharing online is a native experience to our lives now, but the financial reality we inhabit still largely remains hidden, fear based, anxiety and scarcity driven. That's not the world we want to live in anymore. Pinkflake is the upgrade that people have been waiting for. We are a community based currency trading platform where winner does not take all because life is not about beating others or winning, not even when it comes to money. Life is about living with others, caring, sharing and rising together. We want to transform how we think about and live with money personally and culturally, and we believe millions of people are already living this way, they just need a place to make it all happen. Here we are. Launching in Fall 2023.